Wednesday, October 14, 2009

Obama's Climate Team Moves to Regulate Greenhouse Gases

Obama's Climate Team Moves to Regulate Greenhouse Gases as Research Shows Global Warming Continues at High Rates
President Barack Obama's new Environmental Protection Agency chief Lisa Jackson has moved to put CO2 and other greenhouse gases under regulation by the Clean Air Act. In one of the most anticipated early actions by the new Administration, the EPA issued a proposed finding on April 17 that these gases endanger human health and well-being. When made final, this will clear the way for regulation of vehicle exhaust, which is the source of about 30 percent of US carbon dioxide emissions.
This is one of the most visible of the climate actions springing from members of the President's new Cabinet, which includes leading scientists and informed diplomats. As they took their posts, working scientists announced in two international meetings that many factors in rapid global warming were getting worse or running at rates which only a few years ago were thought to be extreme.
Besides Jackson, who an was an experienced state environment leader before taking over at EPA, Obama appointed former EPA head Carol Browner to a new post of White House climate and energy chief; Nobel Prize winner Stephen Chu as Secretary of Energy; Harvard professor John Holdren, who has been outspoken on the dangers of climate disruption, as Presidential science advisor; and acclaimed ocean scientist Jane Lubchenco as head of NOAA.
Secretary of State Hillary Clinton replaced George Bush's footdragging international climate negotiators with a team lead by Todd Stern. One of his first actions was to announce to international climate talks in Bonn that "the science is clear, and the threat is real. The facts on the ground are outstripping the worst case scenarios. The costs of inaction-or inadequate actions-are unacceptable." The Bonn talks are preliminary to crucial UN Climate Convention meetings in Copenhagen in December [[link: http://unfccc.int/2860.php]], at which nations have promised to agree to sharp limits on greenhouse gases, replacing the Kyoto Protocol. Many national issues and roadblocks remain, however, prime of which is the world recession which dominates other international meetings.
The EPA finding, although initially focused directly on vehicle emissions, will lead under the Clean Air Act to regulation of greenhouse gas emissions from power plants, source of nearly half of American CO2. Congress is also proposing control of emissions using a cap and trade process familiar to many from previous Clean Air Act procedures to limit sulphur pollution from coal burning plants. A comprehensive climate and energy bill, drafted by Rep. Henry Waxman of California and Rep. Edward Markey of Massachusetts, will be debated in the House this spring. Reactions to the proposed legislation are being posted by many business and environmental groups and will surely intensify as the bill is amended and moves toward a vote later this year.
The urgency of climate action is even greater now because some recent observations are at or beyond the highest projections of previous reports. Scientific studies updating the IPCC assessment of 2007 show that more CO2 is being put into the air than ever before. Rates of change of global mean temperature, sea level rise, ice sheet changes in Greenland and the edges of Antarctica, and ocean chemical changes are running at the highest projections of the 2007 IPCC. In February 2009 at the annual meeting of the American Association for the Advancement of Science, Dr. Chris Field of the Carnegie Institute also reported that some major ways that the earth naturally absorbs CO2 were less efficient now, leaving more of the gas in the air. I heard him say that because of all this, we are "on a trajectory of climate... that has not been explored."
Not every indication of climate is changing this rapidly, but most scientists now predict a 5 degree F or more temperature increase and at least three feet of sea level rise before 2100 if things continue in this way. The changes documented in these website pages and my book occurred during a time of just over one degree of warming.
Every citizen of the world needs to be aware of rapid climate change:
1. Understand the problem, its causes and threats.
2. Let your leaders know the facts and that you expect them to act.
3. Do something today to reduce greenhouse gas output -- please Take Action

Sunday, October 11, 2009

And the Buzz Goes On – How to Use Viral Marketing

Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your small business, let's start with a definition of exactly what "viral marketing" means.

According to the Wikipedia, "Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages."

If you've ever had a hotmail, yahoo or G-mail account, you've participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.

So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?

Saturday, October 10, 2009

Affiliate Funnel Is A Different Way Of Thinking When It Comes To Downline Building

Downline building has been around since the beginning of the internet. The offer is very exciting, let people know about your product or service, refer a few folks and presto, you are on your way to massive success. What's the problem with this scenario though?

Simple, downline building isn't as effective as it once was years ago. Sure there are people making lots of money online using their downlines and affiliate marketing strategies but during the past few years a change has been taking place.

It's called the marketing funnel and if you think of the pyramid look of a 'downline', flip it!

Here's how it works. Get as many people as you can into the top of your funnel and funnel them down into paying customers. Start with a free front end product or service and then let your marketing turn those free leads into paying customers and clients.

Affiliate Funnel is a service that does this plus so much more. It is an all in one business hub that shows you how to properly promote online using the best free resources around and channel these leads into a thriving downline. This is the power of a well put together marketing funnel, taking leads and turning them into clients.

Affiliate Funnel is owned by two guys who have build massive six figure businesses using free resources and their own marketing funnel. Paul Kinder and Jon Olson have put their experience in a bottle and packaged it for anyone to check out for free at:

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Be sure to check out the Funnel today and start to promote your business the right way using the absolute best tools on the net. The results are there, it's time to grab them...
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